marketing-strategy-pmm
产品营销、定位、GTM 策略和竞品情报。涵盖 ICP 定义、April Dunford 定位方法、发布指南、竞品销售对战卡和国际市场进入指南。用于制定定位、规划产品发布、创建沟通文案、分析竞品、进入新市场、赋能销售；用户提到产品营销、定位、GTM、go-to-market、竞争分析、市场进入或销售赋能时也使用。
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Product marketing, positioning, GTM strategy, and competitive intelligence. Includes ICP definition, April Dunford positioning methodology, launch playbooks, competitive battlecards, and international market entry guides. Use when developing positioning, planning product launches, creating messaging, analyzing competitors, entering new markets, enabling sales, or when user mentions product marketing, positioning, GTM, go-to-market, competitive analysis, market entry, or sales enablement.
适用对象：营销与增长。自动收录 · 待核查。
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原文涵盖的主题
- Marketing Strategy & Product Marketing
- Keywords
- Role Coverage
- Core KPIs by Role
- Tech Stack Integration
- 1. Strategic Foundation
- 1.1 Company Strategy Framework (Series A Context)
- 1.2 ICP (Ideal Customer Profile) Definition
Expert Product Marketing playbook for Series A+ startups expanding internationally with hybrid PLG/Sales-Led motion. product marketing, positioning, GTM, go-to-market strategy, competitive analysis, competitive intelligence, battlecards, ICP, ideal customer profile, messaging, value proposition, product launch, market entry, international expansion, sales enablement, win loss analysis, PMM, product marketing manager, market positioning, competitive landscape, sales training This skill serves: Product Marketing Manager (PMM) - Positioning, messaging, competitive intel, launches Head of Marketing - Strategy, budget, org design, pipeline targets Head of Growth - Experimentation, activation, retention, growth loops CMO/VP Marketing - Executive strategy, board reporting, team leadership PMM: Product adoption rate, win rate vs. competitors, sales velocity, launch impact metrics, competitive win rate, deal size growth Head of Marketing: Marketing-sourced pipeline $, CAC/LTV ratio, ROMI (3:1+ target), brand awareness lift, market share growth Head of Growth: Activation rate, WAU/MAU, conversion rates across funnel, payback period, viral coefficient (PLG) CMO: Revenue growth %, pipeline cov
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- 来源仓库
- davila7/claude-code-templates
- 源文件
- cli-tool/components/skills/business-marketing/marketing-strategy-pmm/SKILL.md
- 固定版本
- 21be197f100a12b8d0dd9a211cc244c8179f84d3
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原作者：davila7/claude-code-templates · 原作者仓库元数据。文档核查：未核查。最近来源检查：2026-11-09T14:01:43.579Z。
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