marketing-strategy-pmm
Product marketing, positioning, GTM strategy, and competitive intelligence. Includes ICP definition, April Dunford positioning methodology, launch playbooks, competitive battlecards, and international market entry guides. Use when developing positioning, planning product launches, creating messaging, analyzing competitors, entering new markets, enabling sales, or when user mentions product marketing, positioning, GTM, go-to-market, competitive analysis, market entry, or sales enablement.
Target: Marketing & growth. Automatically collected · unverified.
Excerpt from the author’s documentation
Extracted from a fixed version of SKILL.md in its original language. This is the author’s documentation; installation, compatibility and runtime results have not been verified by this site.
Read the original English text
Topics in the source
- Marketing Strategy & Product Marketing
- Keywords
- Role Coverage
- Core KPIs by Role
- Tech Stack Integration
- 1. Strategic Foundation
- 1.1 Company Strategy Framework (Series A Context)
- 1.2 ICP (Ideal Customer Profile) Definition
Expert Product Marketing playbook for Series A+ startups expanding internationally with hybrid PLG/Sales-Led motion. product marketing, positioning, GTM, go-to-market strategy, competitive analysis, competitive intelligence, battlecards, ICP, ideal customer profile, messaging, value proposition, product launch, market entry, international expansion, sales enablement, win loss analysis, PMM, product marketing manager, market positioning, competitive landscape, sales training This skill serves: Product Marketing Manager (PMM) - Positioning, messaging, competitive intel, launches Head of Marketing - Strategy, budget, org design, pipeline targets Head of Growth - Experimentation, activation, retention, growth loops CMO/VP Marketing - Executive strategy, board reporting, team leadership PMM: Product adoption rate, win rate vs. competitors, sales velocity, launch impact metrics, competitive win rate, deal size growth Head of Marketing: Marketing-sourced pipeline $, CAC/LTV ratio, ROMI (3:1+ target), brand awareness lift, market share growth Head of Growth: Activation rate, WAU/MAU, conversion rates across funnel, payback period, viral coefficient (PLG) CMO: Revenue growth %, pipeline cov
This is an excerpt. Refer to the complete source and its current requirements.
- Source repository
- davila7/claude-code-templates
- Source file
- cli-tool/components/skills/business-marketing/marketing-strategy-pmm/SKILL.md
- Fixed revision
- 21be197f100a12b8d0dd9a211cc244c8179f84d3
Requirements
- Only the author’s Skill metadata is included. Read the full instructions to check dependencies, licensing and conditions of use.
A small first task
先阅读原作者说明，再决定是否在自己的 AI 工具中使用。
Instructions for your AI tool
- Claude Desktop: resource-specific guide not available yet
- Claude Code: resource-specific guide not available yet
- Cursor: resource-specific guide not available yet
- Codex: resource-specific guide not available yet
Author documentation is not live verification by this site. Without evidence, we do not mark a resource as compatible, safe or free.
Sources and evidence
This record was collected automatically. Its documentation, suitability and runtime behavior have not been manually verified.
Author: davila7/claude-code-templates · original repository metadata. Documentation review: Not reviewed. Last source check: 2026-11-09T14:01:43.579Z.
Categories are inferred from names, descriptions and paths. They do not establish compatibility.
License and attribution
MIT. Third-party content and copyright remain with their authors. Refer to the original license and terms.
Original license ↗Synchronization, copying and user-reported success do not mark a resource as runtime-tested.
Limitations and notes
- Collecting metadata does not mean this site has installed, adapted, runtime-tested or security-reviewed the resource.