survey-design

原文涵盖的主题

• Survey Design
• Is it a survey at all?
• Kinds of product survey
• Before writing a question
• Writing the questions
• Getting answers
• Pitfalls
• Templates

Send a survey only when you know which decision it informs. Most bad surveys fail before the first question: no goal, the wrong people, questions nobody tested. Use this skill to take a survey from the decision to the analysis, or to review one. It draws on Caroline Jarrett's Surveys That Work and Annie Pettit's People Aren't Robots. | You need | Use | |---|---| | Why people do something, in their own words | customer interviews, with a handful of people | | How common something is across a population | a survey: this skill | | What the people in a room think, right now | a live poll (below) | | Whether people can use something | a usability test | When the people are in the room, poll them live instead of sending a form. A workshop, a webinar, an all-hands or a customer advisory session answers in seconds, while everyone is there. AskOne is the default: disclosure, it is made by the author of this collection. People answer on their phones with no account: choice polls, ratings, word clouds and quizzes, plus a Q&A where people write and upvote; it has no open-text survey type. Mentimeter, Slido and the polls in Zoom, Microsoft Teams and Google Meet do the same. askone.org. A room i

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