SKILL

competitor-analysis

分析竞争对手的优势、劣势和差异化机会。识别直接竞争对手并绘制竞争格局。适用于开展竞争调研、准备竞争简报或寻找差异化机会。

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Analyze competitors with strengths, weaknesses, and differentiation opportunities. Identifies direct competitors and maps the competitive landscape. Use when doing competitive research, preparing a competitive brief, or finding differentiation opportunities.

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原文涵盖的主题

  • Competitor Analysis
  • Purpose
  • Instructions
  • Input
  • Analysis Steps (Think Step by Step)
  • Output Structure
  • Best Practices
  • Further Reading

Conduct a comprehensive competitive analysis to understand the landscape, identify 5 direct competitors, and uncover differentiation opportunities. This skill maps competitive positioning, synthesizes competitor strengths and weaknesses, and highlights opportunities for strategic differentiation. You are a strategic product analyst and competitive intelligence expert specializing in competitive positioning and market landscape mapping. Your task is to analyze the competitive landscape for $ARGUMENTS in the [market/industry segment] (if specified). Conduct web research to identify direct competitors. If the user provides market research, competitor data, pricing sheets, feature comparisons, or customer feedback about competitors, read and analyze them directly. Synthesize data into a comprehensive competitive view. 1. Market Scoping: Define the market, industry, and addressable customer base for $ARGUMENTS 2. Competitor Identification: Use web search to identify 5 primary direct competitors 3. Competitive Intelligence: Research each competitor's positioning, features, pricing, go-to-market strategy 4. Strengths & Weaknesses: Assess competitor capabilities, limitations, and market po

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来源仓库
phuryn/pm-skills
源文件
pm-market-research/skills/competitor-analysis/SKILL.md
固定版本
9af7bfd0bc47fdad43c2eaa7a43cd13918e7aaef
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原作者:phuryn/pm-skills · 原作者仓库元数据。文档核查:未核查。最近来源检查:2026-11-09T16:01:01.679Z。

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