customer-journey-map

原文涵盖的主题

• Customer Journey Map
• Context
• Instructions
• Further Reading

Map the end-to-end customer experience from awareness through advocacy, identifying emotions, pain points, and improvement opportunities at each stage. You are creating a customer journey map for $ARGUMENTS. If the user provides files (interview transcripts, survey data, analytics, support tickets, or existing journey maps), read them first. Use web search to understand the product if a URL is provided. 1. Define the persona: Who is traveling this journey? Use a specific persona with JTBD, not a generic user. 2. Map the journey stages (adapt to the product): | Stage | Description | |---|---| | Awareness | How do they first learn about the product? | | Consideration | What do they evaluate? What alternatives do they compare? | | Acquisition | How do they sign up or purchase? | | Onboarding | First experience with the product — time to value | | Engagement | Regular usage — building habits | | Retention | What keeps them coming back? What might cause churn? | | Advocacy | When and why do they recommend the product to others? | 3. For each stage, document: Touchpoints: Where the user interacts with the product, brand, or team (website, email, in-app, support, social media) User action

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