geo-fundamentals

原文涵盖的主题

• GEO Fundamentals
• 1. What is GEO?
• SEO vs GEO
• 2. AI Engine Landscape
• 3. RAG Retrieval Factors
• 4. Content That Gets Cited
• 5. GEO Content Checklist
• Content Elements

Optimization for AI-powered search engines. -- GEO = Generative Engine Optimization | Goal | Platform | |------|----------| | Be cited in AI responses | ChatGPT, Claude, Perplexity, Gemini | | Aspect | SEO | GEO | |--------|-----|-----| | Goal | #1 ranking | AI citations | | Platform | Google | AI engines | | Metrics | Rankings, CTR | Citation rate | | Focus | Keywords | Entities, data | -- | Engine | Citation Style | Opportunity | |--------|----------------|-------------| | Perplexity | Numbered [1][2] | Highest citation rate | | ChatGPT | Inline/footnotes | Custom GPTs | | Claude | Contextual | Long-form content | | Gemini | Sources section | SEO crossover | -- How AI engines select content to cite: | Factor | Weight | |--------|--------| | Semantic relevance | 40% | | Keyword match | 20% | | Authority signals | 15% | | Freshness | 10% | | Source diversity | 15% | -- | Element | Why It Works | |---------|--------------| | Original statistics | Unique, citable data | | Expert quotes | Authority transfer | | Clear definitions | Easy to extract | | Step-by-step guides | Actionable value | | Comparison tables | Structured info | | FAQ sections | Direct answers | -- [ ] Question-based

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