competitive-teardown

原文涵盖的主题

• Competitive Teardown
• When to Use
• Teardown Workflow
• Data Collection Guide
• 1. Website Analysis
• 2. App Store Reviews
• 3. Job Postings (Team Size & Tech Stack Signals)
• 4. SEO Analysis

Tier: POWERFUL Category: Product Team Domain: Competitive Intelligence, Product Strategy, Market Analysis -- Before a product strategy or roadmap session When a competitor launches a major feature or pricing change Quarterly competitive review Before a sales pitch where you need battle card data When entering a new market segment -- Follow these steps in sequence to produce a complete teardown: 1. Define competitors — List 2–4 competitors to analyze. Confirm which is the primary focus. 2. Collect data — Use references/data-collection-guide.md to gather raw signals from at least 3 sources per competitor (website, reviews, job postings, SEO, social). Validation checkpoint: Before proceeding, confirm you have pricing data, at least 20 reviews, and job posting counts for each competitor. 3. Score using rubric — Apply the 12-dimension rubric below to produce a numeric scorecard for each competitor and your own product. Validation checkpoint: Every dimension should have a score and at least one supporting evidence note. 4. Generate outputs — Populate the templates in references/analysis-templates.md (Feature Matrix, Pricing Analysis, SWOT, Positioning Map, UX Audit). 5. Build action plan

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