pricing-strategist

原文涵盖的主题

• pricing-strategist
• Purpose
• When to use
• Workflow
• Step 1 — Assess customer context
• Step 2 — Pick the pricing model
• Step 3 — Validate WTP with Van Westendorp PSM
• Step 4 — Design packaging

Help Commercial, Product Marketing, and CMO functions answer three questions at the pricing-design moment: 1. Which pricing model fits this product + customer + market? (subscription seat-based, usage-based, value-based, freemium, hybrid) 2. What does the customer actually pay before it feels too expensive? (Van Westendorp PSM on WTP survey responses) 3. How should we package this into tiers? (Good / Better / Best — with anti-pattern detection) The skill recommends a model and a range. The human picks the number, owns the trade-offs, and runs the GTM. Launching a new SaaS / API / AI tool and choosing the first pricing model Revisiting pricing after 18+ months of GTM data (model shift, not just price increase) Designing or redesigning tier packaging (Good/Better/Best, Bronze/Silver/Gold) You have Van Westendorp survey data and want the optimal price range A board / exec is asking "what should we charge?" and you need the structured answer You suspect your packaging has anti-patterns (decoy tier, feature dump, no upgrade trigger) Do not use for: Per-deal discount approval → deal-desk Strategic CMO positioning, brand, category creation → c-level-advisor/cmo-advisor Whole-company reven

这里只展示节选，请以完整原文和当前要求为准。