SKILL

campaign-analytics

依据用户提供的数字分析营销活动表现:ROAS、CPA、ROI、多触点归因和漏斗流失。用户询问哪个渠道或广告有效、哪里浪费支出、为何转化下降,或分享营销结果请求审查时使用。

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Analyze campaign performance on the user's numbers: ROAS, CPA, ROI, multi-touch attribution and funnel drop-off. Use whenever the user asks which channel or ad is working, where spend is wasted, why conversions dropped, or shares campaign results to review.

适用对象:营销与增长。自动收录 · 待核查。

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从固定版本的 SKILL.md 提取,保留原文语言。以下内容属于作者说明,本站尚未验证安装、兼容或运行结果。

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原文涵盖的主题

  • Campaign Analytics
  • Input Requirements
  • Attribution Analyzer
  • Funnel Analyzer
  • Campaign ROI Calculator
  • Input Validation
  • Output Formats
  • Typical Analysis Workflow

Production-grade campaign performance analysis with multi-touch attribution modeling, funnel conversion analysis, and ROI calculation. Three Python CLI tools provide deterministic, repeatable analytics using standard library only -- no external dependencies, no API calls, no ML models. -- All scripts accept a JSON file as positional input argument. See assets/samplecampaigndata.json for complete examples. Before running scripts, verify your JSON is valid and matches the expected schema. Common errors: Missing required keys (e.g., journeys, funnel.stages, campaigns) → script exits with a descriptive KeyError Mismatched array lengths in funnel data (stages and counts must be the same length) → raises ValueError Non-numeric monetary values in ROI data → raises TypeError Use python -m json.tool yourfile.json to validate JSON syntax before passing it to any script. -- All scripts support two output formats via the --format flag: --format text (default): Human-readable tables and summaries for review --format json: Machine-readable JSON for integrations and pipelines -- For a complete campaign review, run the three scripts in sequence: Use attribution results to identify top-performing c

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alirezarezvani/claude-skills
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marketing-skill/skills/campaign-analytics/SKILL.md
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原作者:alirezarezvani/claude-skills · 原作者仓库元数据。文档核查:未核查。最近来源检查:2026-11-09T14:01:47.049Z。

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