cmo-review

Topics in the source

• /c-level-agents:cmo-review — CMO Forcing Questions
• When to Run
• The Six CMO Questions
• 1. ICP (One Real Person)
• 2. JTBD
• 3. Positioning Statement
• 4. Distribution Channel
• 5. CAC Payback

Command: /c-level-agents:cmo-review The narrative-first strategist pressure-tests positioning before debating tactics. Before launching any new campaign Before changing positioning, tagline, or category Before allocating > 10% of marketing budget to a new channel Before a major PR moment (funding announcement, product launch) When pipeline contribution is declining Name one real person in your ICP. Company, title, what they do daily, what they hate. Persona ≠ ICP. ICP is real. If you can't name one, the ICP isn't sharp enough. What job is the customer hiring this product to do, and what's the alternative they use today? One sentence the customer would say out loud. "We use spreadsheets" is a valid alternative. So is "we don't." One sentence: For [ICP], who needs [job], we are [category] that [differentiator] unlike [alternative]. This is the headline. Everything cascades. If it doesn't fit in one sentence, it's not positioning yet. Where does the customer first hear your name — and is it inbound or outbound at this stage? Name the channel, intent, and the path to first contact. PLG, sales-led, content-led, partnership-led — pick a primary. Per channel: what's CAC, what's payback in

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