app-store-optimization

Topics in the source

• App Store Optimization (ASO)
• Keyword Research Workflow
• Workflow: Conduct Keyword Research
• Keyword Evaluation Criteria
• Keyword Placement Priority
• Metadata Optimization Workflow
• Workflow: Optimize App Metadata
• Platform Character Limits

-- Discover and evaluate keywords that drive app store visibility. 1. Define target audience and core app functions: Primary use case (what problem does the app solve) Target user demographics Competitive category 2. Generate seed keywords from: App features and benefits User language (not developer terminology) App store autocomplete suggestions 3. Expand keyword list using: Modifiers (free, best, simple) Actions (create, track, organize) Audiences (for students, for teams, for business) 4. Evaluate each keyword: Search volume (estimated monthly searches) Competition (number and quality of ranking apps) Relevance (alignment with app function) 5. Score and prioritize keywords: Primary: Title and keyword field (iOS) Secondary: Subtitle and short description Tertiary: Full description only 6. Map keywords to metadata locations 7. Document keyword strategy for tracking 8. Validation: Keywords scored; placement mapped; no competitor brand names included; no plurals in iOS keyword field | Factor | Weight | High Score Indicators | |--------|--------|----------------------| | Relevance | 35% | Describes core app function | | Volume | 25% | 10,000+ monthly searches | | Competition | 25% |

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