typography

Topics in the source

• Typography
• Assess before editing
• Set the system
• Apply
• Verify
• Sources

Type carries information, hierarchy and voice. Improve it inside the visual direction the surface already has, and keep its confirmed families. A Russian headline that wraps badly is fixed through the loaded face, its fallback, the role scale and the real text, never by replacing the brand to make one heading fit. A new family or a new identity is a redesign, and a person decides it. Answer every question with a file, a selector or a computed value, and make this assessment before reading any scanner output, so a scanner's findings never anchor it. Authority: which faces, weights and roles are established, and is each family necessary? Hierarchy: can heading, body, label, metadata and data roles be told apart at a glance? Scale: is there a deliberate role scale, and does each repeated role stay identical across screens and states? Reading: does body copy keep a 45 to 75 character measure, with leading, contrast and tracking tuned to the actual face, width and language? Stress: what happens with long headings, a longer translation, 200 % zoom, a narrow container, a missing weight and the fallback face? Delivery: are only used files and weights loaded, and do the fallback metrics and

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