market-research

Topics in the source

• Market Research
• When to Activate
• Research Standards
• Common Research Modes
• Investor / Fund Diligence
• Competitive Analysis
• Market Sizing
• Technology / Vendor Research

Produce research that supports decisions, not research theater. researching a market, category, company, investor, or technology trend building TAM/SAM/SOM estimates comparing competitors or adjacent products preparing investor dossiers before outreach pressure-testing a thesis before building, funding, or entering a market 1. Every important claim needs a source. 2. Prefer recent data and call out stale data. 3. Include contrarian evidence and downside cases. 4. Translate findings into a decision, not just a summary. 5. Separate fact, inference, and recommendation clearly. Collect: fund size, stage, and typical check size relevant portfolio companies public thesis and recent activity reasons the fund is or is not a fit any obvious red flags or mismatches Collect: product reality, not marketing copy funding and investor history if public traction metrics if public distribution and pricing clues strengths, weaknesses, and positioning gaps Use: top-down estimates from reports or public datasets bottom-up sanity checks from realistic customer acquisition assumptions explicit assumptions for every leap in logic Collect: how it works trade-offs and adoption signals integration complexit

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