linkedin-strategy

Topics in the source

• LinkedIn Strategy — brief, cadence, newsletter
• Workflow
• Rules
• Scripts
• References and assets
• Distinct from

Three decisions, in this order. Out of order is why most LinkedIn efforts produce a feed of unrelated observations and stop in week five. 1. The brief — an editorial constitution, not a wish. Walk the five questions one at a time, each with a recommended answer, then validate: It refuses on the two things that make everything downstream impossible: an objective that is not one of the six real ones (career-change, consulting, thought-leadership, hiring, fundraising, community), and an audience too broad to exclude anyone. It also refuses fewer than two exclusions — a positioning that excludes nothing is availability. Pillars: two to four, shares summing to 100, at least one backed by proof that already exists, at least one at 10-20% as the experimental slot. Every pillar needs a "why you"; if anyone could post it, cut it. The script emits observable 90-day criteria. Follower count is deliberately absent — it moves for reasons unrelated to whether the objective is being met. 2. The cadence — priced against a bad week. Exit 0 fits / 2 below the 90-minute floor / 3 over budget with the overage named. Every activity is priced in minutes including the reply window, which is part of the p

This is an excerpt. Refer to the complete source and its current requirements.