benchmark-methodology

Topics in the source

• Benchmark Methodology
• When to Activate
• Client positioning brief (establish first)
• Why these dimensions
• The nine dimensions (with weights)
• Scoring rubric (1–5, applies to dimensions 1–8)
• Tension axes (dimension 9) — score each 1–5
• How to collect the data

Use this skill to turn a scoped competitor set into comparable, defensible scores. Each competitor is assessed on the same nine dimensions, with explicit 1–5 rubrics, then captured in a uniform profile card. Consistency is the point: scores are only useful if the same evidence would earn the same number for any competitor. A scoped, tiered competitor set from competitive-platform-analysis is ready to score. Need comparable, evidence-anchored scores across competitors — not gut-feel rankings. Client's strategic tension (the paired axes defining their target white-space) has been established. Preparing to produce profile cards for assembly in competitive-report-structure. Before scoring, establish the client's positioning brief. It supplies: Strategic tension — the two axes (e.g., memorability × hireability) whose intersection marks the client's target white-space. Dimension 9 is always the client's named tension; report both poles separately, never averaged. Differentiator — what makes the client's moat. This informs which dimensions matter most for the client's positioning argument. Brand balance — the intended mix of distinct strategic emphases. Strategic recommendations must not

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