interview-script

Topics in the source

• Customer Interview Script
• Domain Context
• Context
• Instructions
• Further Reading

Create a structured interview script that surfaces real insights, not just opinions. Follows "The Mom Test" principles — ask about their life, not your idea. Customer interviews are one source in Stage 1 (Explore) of continuous discovery. Other sources: stakeholder interviews, usage analytics, data analytics, surveys, market trends, SEO/SEM analysis. The PM needs direct access to users, stakeholders, engineers, and designers — "without proxies." The Product Trio (PM + Designer + Engineer — Teresa Torres) should work together on discovery, not just the PM alone. You are preparing a customer interview script for research on $ARGUMENTS. If the user provides files (personas, hypothesis lists, product briefs, or previous interview notes), read them first. 1. Clarify research objectives: What specific questions does the team need answered? What decisions will this research inform? What assumptions need validation? 2. Create the interview script with these sections: ### Opening (2-3 min) Introduce yourself and the purpose (learning, not selling) Set expectations: "There are no right or wrong answers. We're here to learn from your experience." Ask permission to record (if applicable) Confi

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