benchmark-methodology

Score a scoped competitor set into comparable profile cards: nine weighted dimensions (positioning, voice, visual craft, offer packaging, evidence, enterprise-readiness, thought leadership, pricing, client tension) with 1-5 evidence-anchored rubrics and a tension 2x2 plot. Use when benchmarking or scoring competitors, building a competitive comparison matrix, or grading rival positioning before assembling the report; runs after competitive-platform-analysis and before competitive-report-structure.