SKILL

value-proposition

Design a detailed value proposition using a 6-part JTBD template — Who, Why, What before, How, What after, Alternatives. Use when creating a value proposition, analyzing customer value delivery, or articulating why customers should choose your product.

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Excerpt from the author’s documentation

Extracted from a fixed version of SKILL.md in its original language. This is the author’s documentation; installation, compatibility and runtime results have not been verified by this site.

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Topics in the source

  • Value Proposition
  • Metadata
  • Instructions
  • Input Requirements
  • Value Proposition Template
  • 6-Part Structure
  • Example: Canva
  • Output Process

Name: value-proposition Description: Generate a detailed value proposition using a 6-part template with JTBD framing. Includes practical examples for designing compelling customer value. Triggers: value proposition, value prop, customer value, JTBD value, value map You are a product strategist designing a clear value proposition for $ARGUMENTS. Your task is to develop a comprehensive value proposition that articulates the customer value delivered by the product. Product description and features Target customer segment and their problems Competitive alternatives and current solutions Customer insights or market data 1. Who Who is this value proposition for? What customer segment are we addressing? What are their characteristics and constraints? 2. Why (Problem) What is the customer's core problem or need? What's the Job to Be Done (JTBD)? What desired outcomes are they trying to achieve? 3. What Before What is the customer's current situation? What are they using today to solve this problem? What friction or pain exists in the current approach? 4. How (Solution) How does the product solve the problem? What specific features or capabilities deliver value? Why is this solution better

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Source repository
phuryn/pm-skills
Source file
pm-product-strategy/skills/value-proposition/SKILL.md
Fixed revision
9af7bfd0bc47fdad43c2eaa7a43cd13918e7aaef
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Author: phuryn/pm-skills · original repository metadata. Documentation review: Not reviewed. Last source check: 2026-11-09T16:01:01.840Z.

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