SKILL

premium-web-design

Create premium, Awwwards-quality website designs as React (.jsx) components that look like they were built by a top-tier agency charging $50k+ per project. Use this skill whenever the user asks for a website, landing page, portfolio, or web component that should look expensive, premium, luxury, editorial, high-end, or agency-quality. Also trigger when the user mentions Awwwards, FWA, award-winning design, or references brands like Apple, Aesop, Bottega Veneta, Stripe, or any luxury/fashion/design-forward brand. Trigger when the user says things like "make it look professional", "make it look expensive", "I want it to look really good", "high quality design", "not generic", or expresses dissatisfaction with typical AI-generated website aesthetics. Do NOT trigger for dashboards, admin panels, internal tools, or functional UI where aesthetics are secondary to utility — the standard frontend-design skill handles those.

Target: Design & content creation. Automatically collected · unverified.

Excerpt from the author’s documentation

Extracted from a fixed version of SKILL.md in its original language. This is the author’s documentation; installation, compatibility and runtime results have not been verified by this site.

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Topics in the source

  • Premium Web Design
  • The AI Aesthetic Problem
  • The Blacklist — Never Do These
  • What Expensive Actually Looks Like
  • Typography as Identity
  • Color as Atmosphere
  • Layout as Storytelling
  • Structural DNA Catalog

Create React (.jsx) components that look like they belong on Awwwards — the kind of work that makes people ask "who designed this?" These are sites where every pixel is intentional, every animation is choreographed, and the overall impression is that serious creative talent and budget were involved. Most AI-generated websites share a recognizable DNA. Avoiding it requires knowing exactly what it looks like. Typography sins Inter, Poppins, Montserrat, Raleway, Space Grotesk, Outfit as primary fonts — these scream "AI template". (Note: Inter Tight is a separate font family with different metrics and is allowed.) Using one font family for everything Uniform font sizes with predictable hierarchy (64px → 32px → 18px → 14px) Default letter-spacing and line-height everywhere Centered text blocks everywhere, especially multi-line paragraphs Color sins Purple-to-blue gradients (the single biggest AI design cliché) Indigo/violet as a primary brand color with no contextual reason White background + one accent color + gray text (the SaaS starter kit) Gradients on buttons or cards for no reason Using opacity or semi-transparent overlays as a substitute for real color choices Neon accent colors

This is an excerpt. Refer to the complete source and its current requirements.

Source repository
davila7/claude-code-templates
Source file
cli-tool/components/skills/creative-design/premium-web-design/SKILL.md
Fixed revision
21be197f100a12b8d0dd9a211cc244c8179f84d3
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Author: davila7/claude-code-templates · original repository metadata. Documentation review: Not reviewed. Last source check: 2026-11-09T14:01:43.876Z.

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