competitive-intel

Topics in the source

• Competitive Intelligence
• Keywords
• Quick Start
• Framework: 5-Layer Intelligence System
• Layer 1: Competitor Identification
• Layer 2: Tracking Dimensions
• Layer 3: Analysis Frameworks
• Layer 4: Output Formats

Systematic competitor tracking. Not obsession — intelligence that drives real decisions. competitive intelligence, competitor analysis, battlecard, win/loss analysis, competitive positioning, competitive tracking, market intelligence, competitor research, SWOT, competitive map, feature gap analysis, competitive strategy Ask in natural language for the deliverable you need: "Map our competitive landscape" — direct, indirect, and future competitors "Build a battlecard for [competitor]" — sales-ready battlecard "Run a win/loss analysis" — recent wins and losses by reason "What did [competitor] do recently?" — competitor update tracking "Build a competitive positioning map" — 2x2 positioning map Direct competitors: Same ICP, same problem, comparable solution, similar price point. Indirect competitors: Same budget, different solution (including "do nothing" and "build in-house"). Future competitors: Well-funded startups in adjacent space; large incumbents with stated roadmap overlap. The 2x2 Threat Matrix: | | Same ICP | Different ICP | |---|---|---| | Same problem | Direct threat | Adjacent (watch) | | Different problem | Displacement risk | Ignore for now | Update this quarterly. Who'

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