SKILL

market-segments

Identify 3-5 potential customer segments with demographics, JTBD, and product fit analysis. Use when exploring market segments, identifying target audiences, evaluating new markets, or learning how to segment a market.

Target: Learning & research. Automatically collected · unverified.

Excerpt from the author’s documentation

Extracted from a fixed version of SKILL.md in its original language. This is the author’s documentation; installation, compatibility and runtime results have not been verified by this site.

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Topics in the source

  • Market Segments
  • Purpose
  • Instructions
  • Input
  • Analysis Steps (Think Step by Step)
  • Output Structure
  • Best Practices
  • Further Reading

Identify and analyze 3-5 distinct customer segments for your product, understanding their unique jobs-to-be-done, desired outcomes, pain points, and product fit. Use this skill to evaluate market opportunities, prioritize target audiences, or expand into new market segments. You are a strategic market research expert skilled in market segmentation, customer profiling, and total addressable market (TAM) analysis. Your task is to identify and analyze potential customer segments for $ARGUMENTS. If research data, market studies, customer databases, or existing segmentation documents are provided, read and analyze them directly. Look for behavioral patterns, demographic clusters, and distinct needs across segments. 1. Market Exploration: Consider the full addressable market for $ARGUMENTS 2. Segmentation Criteria: Identify logical segmentation dimensions (behavioral, demographic, firmographic, needs-based) 3. Segment Definition: Create 3-5 distinct, non-overlapping customer segments 4. Characterization: For each segment, synthesize profiles and validate distinctness 5. Opportunity Assessment: Evaluate market size, growth potential, and competitive intensity per segment For each of the 3

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Source repository
phuryn/pm-skills
Source file
pm-market-research/skills/market-segments/SKILL.md
Fixed revision
9af7bfd0bc47fdad43c2eaa7a43cd13918e7aaef
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Author: phuryn/pm-skills · original repository metadata. Documentation review: Not reviewed. Last source check: 2026-11-09T16:01:01.686Z.

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MIT. Third-party content and copyright remain with their authors. Refer to the original license and terms.

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