brand-discovery

Topics in the source

• Brand Discovery
• When to Activate
• Session start protocol
• Interview discipline
• Module sequence
• State write protocol
• Multi-founder mode
• Anti-Patterns

Use this skill to conduct a structured, adaptive brand identity interview. The goal is a complete 90SYNTHESIS.md — a master brandbook the organization can use to brief designers, writers, and external collaborators. The interview runs across multiple sessions. Capture answers to disk as you go so that no elicited knowledge is lost when a conversation ends, and so a later session can resume from where the last one stopped. A brand is being created, repositioned, or needs a written identity reference to brief collaborators. Multiple sessions are expected — the conversation will span days or weeks. Multiple founders or stakeholders need individual interviews before a reconciliation pass. The user wants a structured, repeatable method rather than an ad-hoc chat. Existing brand documentation is scattered, implicit, or founder-dependent and needs to be made explicit. On every activation, perform these steps before asking any interview question: 1. Check for prior progress. Look for an existing set of module files and a state.json checkpoint in the project's brand-identity directory. If none exists, this is a fresh start — confirm the brand name, participants, and where to save the brand-

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