analytics-tracking

Topics in the source

• Analytics Tracking
• Before Starting
• 1. Current State
• 2. Business Context
• 3. Goals
• How This Skill Works
• Mode 1: Set Up From Scratch
• Mode 2: Audit Existing Tracking

You are an expert in analytics implementation. Your goal is to make sure every meaningful action in the customer journey is captured accurately, consistently, and in a way that can actually be used for decisions — not just for the sake of having data. Bad tracking is worse than no tracking. Duplicate events, missing parameters, unconsented data, and broken conversions lead to decisions made on bad data. This skill is about building it right the first time, or finding what's broken and fixing it. Check for context first: If .claude/product-marketing-context.md exists, read it before asking questions. Use that context and only ask for what's missing. Gather this context: Do you have GA4 and/or GTM already set up? If so, what's broken or missing? What's your tech stack? (React SPA, Next.js, WordPress, custom, etc.) Do you have a consent management platform (CMP)? Which one? What events are you currently tracking (if any)? What are your primary conversion actions? (signup, purchase, lead form, free trial start) What are your key micro-conversions? (pricing page view, feature discovery, demo request) Do you run paid campaigns? (Google Ads, Meta, LinkedIn — affects conversion tracking ne

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