north-star-metric

Topics in the source

• North Star Metric
• Domain Context
• When to Use
• The Three Business Games
• Prompt
• Tips for Best Results
• Further Reading

Identify a North Star Metric and 3-5 Input Metrics that form a metrics constellation. Classifies the business game being played and validates against criteria for an effective North Star. Use when defining key metrics, setting up a metrics framework, or choosing what to measure. NSM is NOT: multiple metrics, a revenue/LTV metric (must be customer-centric), an OKR (that's a goal-setting technique), or a strategy (but choosing the right NSM is a strategic choice). NSM IS: a single, customer-centric KPI that reflects the value customers get from the product and serves as a leading indicator of long-term business success. You can use Key Results (OKRs) to express expected change in NSM. Free resource: The North Star Framework 101 (PDF) Defining your company's key metric framework Setting up a metrics tracking system Choosing what to measure and optimize for Evaluating potential North Star candidates Triggers: North Star metric, north star, key metric, what to measure, metrics framework, OMTM Before identifying your North Star, classify your business into one of these three games: Attention Game: How much time do customers spend using your product? (Examples: Facebook, Spotify, YouTube,

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