short-form-video

Topics in the source

• Short-Form Video Production
• Purpose
• When to Use This Skill
• The Sponge-Then-Sharpen Method
• Phase 1: Sponge (Hunt for What Works)
• Phase 2: Sharpen (Triple Down on Winners)
• The 15-Minute Rule
• Hook Construction

This skill guides short-form video creation from concept through publication. It emphasizes practitioner methodology: fast prototyping, finding what works before building process, and "sponge then sharpen" creative philosophy. Core Philosophy: You can't build a franchise system if you're not already selling a billion cheeseburgers. Find what works FIRST, then build process around it. Creating original short-form video content (Reels, TikTok, Shorts) Cutting podcast clips for short-form distribution Developing video formats and testing new concepts Optimizing existing video content for better performance For captions and on-screen text only: Use video-caption-creation skill instead. -- Be malleable. Try different things. Stay loosey-goosey. In this phase: Prototype fast (15 minutes max per video) Publish everything - "I don't have bad clips" Test multiple formats, hooks, styles Don't build systems yet Accept chaos as normal for creative work Warning signs you're stuck: Working on one video for hours Building complex processes before proving format Perfectionism preventing publishing Over-investing in content that hasn't performed Once something works, lock in and scale. In this phas

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