competitive-battlecard
Create sales-ready competitive battlecards comparing your product against a specific competitor — positioning, feature comparison, objection handling, and win/loss patterns. Use when preparing sales teams, creating competitive materials, or responding to 'why not competitor X?'
Target: Office & team collaboration. Automatically collected · unverified.
Excerpt from the author’s documentation
Extracted from a fixed version of SKILL.md in its original language. This is the author’s documentation; installation, compatibility and runtime results have not been verified by this site.
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Topics in the source
- Competitive Battlecard
- Context
- Instructions
- Further Reading
Create a concise, sales-ready battlecard for use against a specific competitor. You are creating a competitive battlecard for $ARGUMENTS. Use web search to research the competitor's current product, pricing, positioning, and recent changes. If the user provides files (feature lists, win/loss data, sales call notes), read them first. 1. Research the competitor (use web search): Current product offerings and features Pricing tiers and model Target market and positioning Recent product launches or changes Known strengths and weaknesses Customer reviews and sentiment (G2, Capterra, Reddit) 2. Create the battlecard with these sections: ### Company Overview Founded, HQ, funding/revenue (if public) Target market and ICP Positioning in one sentence ### Quick Comparison | Capability | Us | Them | Winner | |---|---|---|---| | [Feature area 1] | [Our approach] | [Their approach] | [Us/Them/Tie] | | [Feature area 2] | ... | ... | ... | | Pricing | ... | ... | ... | | Support | ... | ... | ... | ### Where We Win [Advantage 1]: [Proof point or customer quote] [Advantage 2]: [Specific capability they lack] [Advantage 3]: [Better approach with reasoning] ### Where They Win [Their strength 1]: [Our
This is an excerpt. Refer to the complete source and its current requirements.
- Source repository
- phuryn/pm-skills
- Source file
- pm-go-to-market/skills/competitive-battlecard/SKILL.md
- Fixed revision
- 9af7bfd0bc47fdad43c2eaa7a43cd13918e7aaef
Sources and evidence
This record was collected automatically. Its documentation, suitability and runtime behavior have not been manually verified.
Author: phuryn/pm-skills · original repository metadata. Documentation review: Not reviewed. Last source check: 2026-11-09T16:01:01.653Z.
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