SKILL

startup-canvas

Generate a Startup Canvas combining Product Strategy (9 sections) and Business Model (costs + revenue) for a new product. An alternative to BMC and Lean Canvas that separates strategy from business model. Use when launching a new product or evaluating a startup concept.

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Topics in the source

  • Startup Canvas
  • Metadata
  • Domain Context
  • Startup Canvas vs Business Model Canvas vs Lean Canvas
  • Instructions
  • Input Requirements
  • Startup Canvas Template
  • Part 1: Product Strategy (9 Sections)

Name: startup-canvas Description: Generate a Startup Canvas for a new product. Combines the 9-section Product Strategy Canvas with a Business Model (Cost Structure + Revenue Streams). Designed specifically for startups and new products. Triggers: startup canvas, new product canvas, startup strategy, startup business model Popular approaches like Business Model Canvas (Strategyzer) and Lean Canvas (Ash Maurya) mix strategy and business model into one artifact. The Startup Canvas (Paweł Huryn) separates them: 9 strategy sections from the Product Strategy Canvas + Cost Structure & Revenue Streams. Why not Business Model Canvas? No vision — why should your team wake up every day? No Can't/Won't test — what stops competitors from copying you? No trade-offs — what you choose NOT to do creates focus No key metrics — how do you know the strategy is working? Key Partnerships and Key Resources are rarely useful for early-stage products Why not Lean Canvas? Introduces redundancy: "Problem" overlaps with Market Segments (markets are defined by problems), "Solution" overlaps with Value Proposition (which by definition includes features) No vision, no trade-offs, no relative costs "Unfair Advant

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Source repository
phuryn/pm-skills
Source file
pm-product-strategy/skills/startup-canvas/SKILL.md
Fixed revision
9af7bfd0bc47fdad43c2eaa7a43cd13918e7aaef
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Author: phuryn/pm-skills · original repository metadata. Documentation review: Not reviewed. Last source check: 2026-11-09T16:01:01.831Z.

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