competitive-report-structure

Topics in the source

• Competitive Report Structure
• When to Activate
• Client positioning brief (establish first)
• Framing principle
• Report sections
• 1. Executive summary
• 2. Market landscape & category framing
• 3. Competitor tiers

Use this skill to assemble scored competitor cards into a decision-grade report. The report must answer three questions for the client: who do we compete with, how do we compete, and where is our defensible white-space? Every section earns its place by moving toward those answers — cut anything that doesn't. All competitor profile cards from benchmark-methodology are complete and ready to assemble. Need to present competitive findings to a founder, leadership team, or board. The report must drive decisions (who to compete with, how, where the moat is) — not just document the landscape. Preparing a client deliverable that must be auditable and defensible. Before assembling the report, establish the client's positioning brief. It supplies: Strategic tension — the paired axes (e.g., memorability × hireability) that define the client's target white-space. All maps and synthesis resolve back to this tension. Brand balance — the intended proportional mix of the client's strategic emphases (e.g., 60% strategy/evidence, 25% distinctiveness, 15% craft). Every recommendation must be checked against this balance; flag any that would shift it. Differentiator — the framing principle for the exe

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