cmo-advisor

Topics in the source

• CMO Advisor
• Keywords
• Quick Start
• The Four CMO Questions
• Core Responsibilities (Brief)
• Key Diagnostic Questions
• CMO Metrics Dashboard
• Red Flags

Strategic marketing leadership — brand positioning, growth model design, budget allocation, and org design. Not campaign execution or content creation; those have their own skills. This is the engine. CMO, chief marketing officer, brand strategy, brand positioning, growth model, product-led growth, PLG, sales-led growth, community-led growth, marketing budget, CAC, customer acquisition cost, LTV, lifetime value, channel mix, marketing ROI, pipeline contribution, marketing org, category design, competitive positioning, growth loops, payback period, MQL, pipeline coverage Reference docs (load when needed): references/brandpositioning.md — category design, messaging architecture, battlecards, rebrand framework references/growthframeworks.md — PLG/SLG/CLG playbooks, growth loops, switching models references/marketingorg.md — team structure by stage, hiring sequence, agency vs. in-house -- Every CMO must own answers to these — no one else in the C-suite can: 1. Who are we for? — ICP, positioning, category 2. Why do they choose us? — Differentiation, messaging, brand 3. How do they find us? — Growth model, channel mix, demand gen 4. Is it working? — CAC, LTV:CAC, pipeline contribution, p

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