linkedin-content

Topics in the source

• LinkedIn Content — format, draft, lint
• Workflow
• Rules
• Scripts
• References and assets
• Distinct from

The post is not the deliverable; the specific thing only this person can say is. The scripts handle format choice, mechanical faults, and de-duplication. The interesting part — what actually happened and what it cost — comes from the user, and cannot be generated. 1. Check the brief exists. If there is no positioning brief, offer linkedin-strategy first as a question. Posts without pillars are noise. Never chain silently. 2. Pick the format from the material, not from fashion. Exit 0 recommends / 2 asks when the top two are within a point (tie-break on which one they would enjoy making — the one they repeat beats the one that scores higher once) / 3 no fit, go get material. It refuses video with no camera and no footage, and a poll with no real decision behind it. 3. Draft. Interview for specifics before writing a line: the number, the mistake, the sentence someone said. Then write to the fold — the first 140 characters are the whole post for most readers, and a sentence must complete inside them. 4. Lint before it ships. Exit 0 SHIP / 2 REVISE (or any blocking finding) / 3 REWRITE. Blocking findings have named consequences: over the 3,000-character cap; engagement bait, named as d

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