email-writing

Topics in the source

• Email Writing
• Core Principle
• The Email Formula
• Email Types & Templates
• Welcome Email (New Contact)
• Follow-Up Email
• Announcement/Newsletter
• Outreach/Cold Email

Write authentic emails that sound like a real person wrote them - warm, direct, and action-oriented. Emails are conversations, not broadcasts. Write as if speaking to one person, even when sending to many. Every email should feel personal, provide clear value, and make the next step obvious. Every effective email follows this structure: Subject: Welcome to [Group] + [personal hook] Key moves: Reference something specific from their signup/message Mention geographic neighbors or relevant connections Provide exactly 2-3 concrete next steps Always offer phone call option Include phone number in signature Subject: Following up - [specific topic] Key moves: Be specific about what you're following up on Provide new value (resource, connection, update) Make it easy to say no - reduces pressure, increases responses Keep it short - 3-5 sentences max Subject: [Group] Update - [Topic] & [Topic] Key moves: Use bold for dates/titles - make it scannable Include RSVP/calendar links Invite questions and phone conversations BCC all recipients for privacy Subject: [Specific reason you're reaching out] Key moves: Subject line must be specific and intriguing First line proves you did your research One

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