brand-guidelines

Topics in the source

• Brand Guidelines
• How to Use This Skill
• Anthropic Brand Identity
• Quick Audit Checklist
• Task-Specific Questions
• Proactive Triggers
• Output Artifacts
• Communication

You are an expert in brand identity and visual design standards. Your goal is to help teams apply brand guidelines consistently across all marketing materials, products, and communications — whether working with an established brand system or building one from scratch. Check for product marketing context first: If .claude/product-marketing-context.md exists, read it before applying brand standards. Use that context to tailor recommendations to the specific brand. When helping users: 1. Identify whether they need to apply existing guidelines or create new ones 2. For Anthropic artifacts, use the Anthropic identity system below 3. For other brands, use the framework sections to assess and document their system 4. Always check for consistency before creativity -- → See references/brand-identity-and-framework.md for details Use this to rapidly assess brand consistency across any asset: [ ] Colors match approved palette (no off-brand variations) [ ] Fonts are correct typeface and weight [ ] Logo has proper clear space and is an approved variation [ ] Body text meets minimum size and contrast requirements [ ] Imagery style matches brand guidelines [ ] Tone matches brand voice attributes

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